Cool Idea! Award Winners: Where Are They Now
The Cool Idea Award! is designed to help innovative product ideas move beyond concepts through the use of rapid manufacturing. In the case of past winners 2045Tech, SOLOSHOT, BlueRobotics, and Flipout, they have launched successful products to market, each in its own way.
The Cool Idea! Award program, established in 2011, allots £150,000 ($250,000) a year in prototyping and short-run production services to companies in the design and development stages. Catching up with past winners such as 2045Tech—as well as the creators of the SOLOSHOT Tracking camera, Flipout screwdriver and BlueRobotics’ robotic marine thrusters—offers examples of how the Cool Idea! Award has given innovative start-ups and entrepreneurs a manufacturing boost to help them launch new products, grow and continue to develop.
2045Tech: Launch of New ‘Floome’ Model to Market
In 2014 2045Tech, an innovative start-up business based in Padova, Italy, won a Proto Labs Cool Idea! Award to bring its ‘Floome’ initiative to life. Utilising the Award ‘service grant’, 2045Tech was able to manufacture Floome and bring this product to market far ahead of the expected schedule.
Fast forward two years to 2016 and 2045Tech has evolved its Award winning ‘Floome’ design and is launching the next generation model, Floome IT, with manufacturing support still provided by Proto Labs.
A solution to a real problem
The idea behind Floome came from two engineers from Padova - Fabio Penzo and Marco Barbetta – who founded 2045Tech. Their innovative winning concept was the development of the first reliable breathalyser that people can use anywhere in the world.
Since first launching to market, Fabio Penzo, Co-founder and CEO of 2045Tech, comments, “We now have more than 20,000 active users in more than 40 countries who use Floome to check they are in a safe condition to drive.”
Floome is a pocket product approximately the size of a modern car key. The design has a silicon mouthpiece which transfers the user’s breath directly into Floome. By attaching Floome to a smartphone via a cable and jack, the product is able to identify whether the user’s blood alcohol level is within the legal level to drive.
Why is Floome used?
Floome helps drivers make intelligent decisions. Based on the location of the vehicle and personal information of the driver (provided during registration), Floome can determine whether a driver is within the legal limit to drive in multiple countries. For example, the legal limit can vary depending on a person’s age, physique and number of years legally driving. Floome is also intelligent enough to estimate the time needed for the blood alcohol level to reduce below the legal limit, or it can call a taxi or a designated friend, or advise the user that the body requires sustenance. During 2016 alone, Floome’s monitoring portal (where all the test data is collected, confidentially) received approximately 110,000 readings from users.
How does it work?
Technically, the user breathes into Floome, which contains a chamber with a fuel cell that converts the breath into an electrical impulse. The chamber then creates a vortex of air which makes a sound, the tone of which indicates the quality of breath entered. The alcohol level in the blood, indicated by two values, is combined with the user’s physical characteristics to calculate whether the user is in a suitable condition to drive. The result is displayed via the driver’s smartphone.
“The advantages of Floome has been noticed; we are now working with a notable European insurer on an incentive scheme to encourage and reward drivers not to drive under the influence of alcohol. Additionally, transport companies have indicated their interest in supplying Floome to their own drivers to prevent the risk of driving while drunk and to make everyone safer,” explains Fabio Penza
Since the initial concept, the design and production of Floome progressed rapidly. The relationship with Proto Labs began when Marco Barbetta, 2045Tech Co-Founder and CTO needed to evolve his ‘Proof of Concept’, which he jokingly nicknamed his “Frankenstein” model, into an attractive prototype that could be publicly presented, quickly. For the product design, 2045Tech worked with Caterina Falleni and Allessandro Innocenti. In three weeks and six attempts they defined the look and feel of Floome.
The Cool Idea
For the parts to be produced, the manufacturer had to be fast and flexible. Following online research, Proto Labs was contacted and, after discussing the requirements with Stefano Mosca, Technical Sales Manager for Proto Labs in Italy, 2045Tech decided to enter Floome in the 4th Cool Idea competition (hosted by Proto Labs), which it won.
Penzo continued, "I am still hugely grateful to Proto Labs for the support provided via the Cool Idea award, and the manufacture of Floome using rapid injection moulding, which helped us gain at least four months on the standard time to market.”
"As a Cool Idea! Award winner, our prize was a production service grant which enabled the construction of a thousand parts of the seven different components that form Floome, in addition to expert consultation on the best materials to use—for example Floome contains ethanol, so the material needed to be suitable for contact with this substance—and the mechanics of the parts. Without the support from Proto Labs we could not have presented Floome as a finished production product (rather than a prototype) to our ‘angel’ Investor who funded our first year of activity.” Penzo added.
The collaboration between 2045Tech and Proto Labs continues today. In June 2017, Proto Labs manufactured the new Floome IT cases. The new cases feature an eye-catching, ergonomic design using a soft material, making it much more pleasing to the touch. As Floome and 2045Tech evolve, so will the relationship with Proto Labs as their trusted manufacturing supplier.
SOLOSHOT: Tracking Camera Ready for Its Close-up
Next to epic waves, the thing diehard surfers like Chris Boyle most want is video of their longboard heroics. Getting someone to spend a day on the beach shooting all that waterborne action can be a problem, however, unless you pack SOLOSHOT, a "robotic camera man," as Boyle terms it, with your sunscreen and board shorts.
Just put a video camera on the motorized SOLOSHOT base, set up next to the water (or a soccer field, or a race track, for example) and the camera automatically pans, tilts and zooms to track and focus on a surfer or other subject who's wearing an armband tag that communicates with the SOLOSHOT device. From there, you can share the video with friends or watch it to relive your exploits or to improve your technique.
"Getting high-quality footage of those moments is extremely difficult," says Boyle, founder and CEO of San Antonio-based SOLOSHOT Inc. "It doesn't matter if you're a surfer living on a beach in Hawaii or a mom in New Jersey riding horses, if you want to get better at it, you need video footage. That's what SOLOSHOT does, that's the problem it solves."
SOLOSHOT, which is on the verge of announcing a third generation of its product, is building on the momentum it gained when it won Proto Labs' Cool Idea! Award in July 2012. As part of Cool Idea! Award grant, SOLOSHOT received 500 units of each of seven plastic components for the first-generation SOLOSHOT, produced with Proto Labs' injection moulding service, Boyle says. Proto Labs' quick turnaround time on the parts was another benefit — as was the attention the award earned for the fledgling SOLOSHOT. “Being able to literally optimise design up until a month before shipping, that's critical for a bootstrapping hardware firm that's trying to manage the design cycle and cash flow at the same time," Boyle says. "[Proto Labs] has a much bigger audience than we do, and as part of winning the award, they told a lot of people that we existed and that was really helpful."
The publicity helped those first 500 SOLOSHOT devices sell and positioned the company to produce a second version of its product, which added automatic tilt and the ability for SOLOSHOT to zoom the camera in or out based on the subject's movement, Boyle explains. SOLOSHOT 2.0 also enables the use of multiple tags so one base can film multiple subjects at the same time, focusing on whoever is fastest, closest or presses a button on the tag. Use of the device rapidly expanded to action sports, field sports, motor sports and professional content creators after the release of SOLOSHOT 2.0 in 2014.
SOLOSHOT 3.0 will include an improved user interface with an LED touchscreen replacing buttons that operated controls on earlier versions of the base, describes Boyle. The latest version will also automatically track a subject's tag without a calibration procedure previously required to get started or to keep taping after moving to a new location. And while SOLOSHOT works with most video cameras, the company also is designing its own cameras, "so you can take the experience and the category that we're creating to the next level by making sure that the cameras are designed for this specific application," Boyle says.
According to Boyle, one thing that hasn't and won't change as the product advances is the company’s reliance on Proto Labs. “Proto Labs will be in our quiver of partners for as far as I can see," Boyle says. "They provide an amazing service that is critical for cost effectively and rapidly developing high-quality, on-target products. Companies like us will start with them but we'll continue to use them because they have such an interesting batch of services and they really help you save time and manage your risk.” Last January, SOLOSHOT also received a $150,000 grant from Mission Main Street, a program sponsored by Chase and Google. SOLOSHOT was one of just 20 grant recipients from more than 25,000 small businesses nationally that applied to the program, which awarded grants based on the strength of growth plans, quality of management team, business knowledge and positive community contributions. The future indeed looks bright for Boyle and the continued development of SOLOSHOT.
BlueRobotics: Thrusters Make Waves in Marine Robotics
BlueRobotics' cool idea—to invent an affordable thruster to power remotely operated underwater vehicles (ROV) and small surface vessels—could well have been dead in the water without its Cool Idea! Award win, founder and CEO Rustom Jehangir says. “It really helped spread the word,” says Jehangir of the award, which the Torrance, Calif.,-based company received in April 2014. "We still get quite a few website hits from the Proto Labs' Cool Idea website. It gave us some legitimacy to be backed by Proto Labs and already have our tooling made, which really helped during our Kickstarter. "I'm not sure we would have followed through with everything had we not had that [award] because we would have had to put $30,000 to $40,000 of out of our own pockets to get the molding made. We didn't know if the concept was going to take off or how many people were interested."
If nothing else, the company likely would have had to set a much higher goal for its Kickstarter campaign and would have had to drop many of the stretch goals it had planned, Jehangir explains.
Instead, BlueRobtics' Cool Idea! Award win brought the company molds and injection-moulded plastic parts from Proto Labs that positioned it to raise more than $100,000 from 360 Kickstarter backers, tripling the campaign's goal by the time it ended in September 2014. A year later, the company has shipped more than 1,500 of its T100 Thruster motor and propeller units, and has gone from building them in a garage to producing the thrusters in an industrial building, Jehangir says.
The company has continued working with Proto Labs to develop a more powerful T200 Thruster, realising a key stretch goal of its Kickstarter effort. The larger T200, which delivers nearly twice the thrust of the T100, incorporates parts from the smaller model and new injection-moulded parts also made from moulds that Proto Labs produced. "That's been very popular," Jehangir says of the T200, which debuted in June. "Right now we're selling as many as or more than the T100."
BlueRobotics has customers all around the world for its thrusters, which cost hundreds of dollars less than competitors' models, Jehangir says. Much of its business is outside of the United States, with many orders from Norway, Sweden, Australia and the United Kingdom. Users are hobbyists building or upgrading their own ROVs, students and universities and commercial users. Some companies are developing ROVs around BlueRobotics Thrusters and some customers use the thrusters to power autonomous surface vessels that survey lakes and rivers. BlueRobotics thrusters also propel dozens of competitive ROV teams.
Jehangir and his team continue to develop new products, including watertight enclosures that house the electronics that control an ROV or autonomous underwater vehicle (AUV), batteries, lights or sensors. Proto Labs produced prototypes for aluminium parts on the enclosures with its CNC machining service.
The company hopes one day to offer everything customers would need to build their own ROVs or marine robots. "If you look at any other field, whether it's drones or hobbyist electronics, there's always an online store where you can go and buy everything you need," Jehangir says. "There's no place like that for marine robotics. So our long-term goal is to become that go-to source, and by doing so, we hope to enable and help spur more growth in the marine robotics industry."
In September 2015, a year after BlueRobotics' Kickstarter campaign ended, the company received an investment of seed money from an incubator fund that Proto Labs founder Larry Lukis has established. The investment will help the company grow, develop new products and hire some additional employees, Jehangir says. Lukis received a share of the company in exchange for the unspecified investment. “Everything is focused on our overall goal of enabling marine robotics and making it accessible to a lower-cost audience of students and hobbyists and professionals who can't afford the very expensive products on the market right now," explains Jehangir. “We're developing products one at a time as part of that, which will eventually all come together as an integrated product.”
Flipout: Versatile Screwdriver a Perfect Fit for Challenging Spaces
After a decade of prototyping on his own, Joel Townsan suddenly had a suddenly had a hit on his hands with what would become the Flipout Power Driver. The Flipout is a rechargeable screwdriver that Townsan designed, with its 380 configurable positions, to work in hard-to-reach places—like the inside of his car door. Struggling with a standard electric screwdriver that wouldn't fit in the confined as he tried to replace a car speaker one cold morning provided the inspiration for his invention.
Townsan, who was then studying electronics and had just finished a robotics project at the University of Washington, went through several iterations of prototypes. He began by cutting parts for the housing from acrylic sheets and using plastic gears from a robotics catalogue before arriving at a low-profile design with a patented gear system. A local CNC machining company that turned out to be too expensive at Townsan's early stage recommended Proto Labs, where he discovered and applied for the Cool Idea! Award, which he won in May 2013. The award provided tooling and a first production run of injection-moulded parts for his Kickstarter campaign. Before the campaign launched, however, the publicity the award generated for the Flipout landed it on USA Today's pre-Father's Day list of "10 hot tech gifts for every kind of dad."
“The thing was the product wasn't available yet, so people were freaking out figuring out where they could buy it," Townsan says. The pictures were prototypes but they didn't know that.”
Towsan's initial plan was to manufacture the Flipout himself, using Kickstarter proceeds to hire a team and find a warehouse. The campaign did not get fully funded, however, so Townsan changed course, securing a licensing agreement with a company that now manufactures the Flipout in high volumes, then markets and distributes them. By last holiday season, hundreds of thousands of Flipouts had sold, and they were readily available in Lowe's stores. "That made my job a lot easier," Townsan says of the licensing deal. "Fortunately, I had done so much prototyping in the past, not only with CNC machining services but also the parts that I got from the Cool Idea! Award, that all helped get this product production ready."
The Flipout has undergone surprisingly few changes since it went into high-volume production. "They added an LED light and a variable speed trigger, which doesn't sound all that cool but considering the amount of space, it's an engineering feat that they were able to pull it off," he explains. The Flipout is ideal for DIYers, light assembly tasks and jobs around the house or, as in Townsan’s case, your car. "It's not a tool you're going to build a deck with," he says. "The people who use it for what it's intended have been pretty excited with it." While he believes the chances are good that additional Flipout products may emerge, Townsan says the licensing agreement prohibits him from discussing future development. For his part, Townsan’s continuing to consider possible new inventions: “I was blown away by the entire experience I had with Proto Labs … I'm probably going to be using Proto Labs again for some stuff. I don't know if you can win the Cool Idea! Award twice, but if there's a chance…”